Email marketing gives you the opportunity to reach your target audience virtually and with little cost. When done correctly, email marketing can be a lucrative tactic for your small business.

Mistakes happen. The most important part is what you do to learn from them. Take it from marketers who have been there… all of us! These common mistakes have happened to us all, but you can take steps to ensure they don’t happen to you.

Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved.

How will your business get creative and brand outside the box (or even ON a box!)? Use this guide as a jumping-off point to lead a creative discussion with your team. You never know what’s waiting to be a big branding win for your business.