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February's News Articles



How to Write an Effective Mission Statement

How to Write an Effective Mission Statement

Writing an effective mission statement is vital to building a successful business strategy. Try out these tips to make sure your mission statement is as compelling as possible.

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Class Is Out: Marketing to College Students on Spring Break

Class Is Out: Marketing to College Students on Spring Break

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?

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Should Your Business Take a Stand on Controversial Issues?

Should Your Business Take a Stand on Controversial Issues?

Taking a stance on a hot topic might seem like the right thing to do, but it can have a huge impact on the perception of your business. Consider the pros and cons before you do—or don’t—take action.

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How to Create the Perfect Infographic

How to Create the Perfect Infographic

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. Create effective infographics for your business with these helpful tips.

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