In case you haven’t noticed, Father’s Day is right around the corner. In just a few short days, families across the country will gather to celebrate the special men in their lives who have filled the role of father. Of course, as a small business owner, marketer or professional, this is an ideal opportunity to connect with your audience, promote your product and grow the bottom line.
In fact, according to the National Retail Federation, Father’s Day spending in 2017 reached a record-high of $15.5 billion. On average, 77% of Americans celebrate Father’s Day, which definitely makes it worth including in your business plan. If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.
Share a deal.
Of course, the easiest way to celebrate Father’s Day is by offering a great deal that dads and families can’t pass up. Share a “Treat Dad” special with promotions like BOGO 50% off. Whatever deal you go with, make sure it’s worth your customers’ time. Chances are most businesses will have specials going on this weekend, so you make sure your deal is enticing enough to get them in the door.
Send an email.
Email marketing is a great way to connect with customers in advance and encourage them to check out the business over the weekend. Pull out your most recent customer list and send a Father’s Day email celebrating the holiday, sharing helpful tips or announcing sales. Or, consider creating a drip campaign to send a couple of emails over the course of a few days, leading up to Father’s Day.
Host an event.
If you’re part of a brick and mortar company, why not host an event to celebrate Father’s Day? There’s no better way to get more foot traffic than to literally invite people in to celebrate. For example, provide drinks and host a band, so dad can enjoy some music while sipping on a few beers. Or, go for a kid-friendly approach and have some painting and art options available for dad to do with the little ones.
Offer gift wrapping.
This might seem like a simple gesture, but it can actually play a huge role in customer satisfaction. Think about the last time you bought a present for someone. How nice was it to have the store employee prepare and wrap the present for you? If you can, have employees on hand to offer gift wrapping for customers who come in the store. Even the smallest gesture can make a huge difference for your customers.
Run a contest.
In the new age of social media, nothing generates more buzz and attention than a contest or giveaway. For example, run a competition for who can get the most likes on their “Dad & Me” photo on Instagram. Of course, make sure users tag your brand and use a specific hashtag, so you can track the details. Whoever has the most likes by Father’s Day, give away a special surprise to thank them for their (free) marketing efforts.
With Father’s Day right around the corner, make sure your marketing efforts are set and ready to go. Keep these marketing ideas in mind to promote your business over the next few days and have a successful Father’s Day.
